Page 49 - Greensboro, NC-GSO 2040 Comprehensive Plan
P. 49

Participant providing input at community meeting located at the Lewis Recreation Center
                                                                                    Goal - A
                                                                                      Strategic public investment in historically underserved areas
         OUR GOALS AND STRATEGIES FOR ECONOMIC COMPETITIVENESS                        of Greensboro attracts private investment and sets the stage
                                                                                      for revitalization without displacing existing residents.
         Ensure that the community is prepared to deal with both positive and negative
         changes in its economic health by initiating sustainable urban development and
         redevelopment strategies that foster green business growth, build reliance on
         local assets and build local capacity, and ensure that economic and technological
         progress does not negatively impact the environment.                      Strategy 1: Work with City-funded economic development partners to address the
                                                                                   needs of economically distressed areas. City funding of economic and community
                                                                                   development is intended to improve conditions throughout the city, and can
                                                                                   impact social inequity and economic disparity by focusing public investments and
                                                                                   services in areas of greatest need. Without focused effort, these areas and residents
                                                                                   are likely to continue to struggle economically.
                                                                                   Strategy 2: Support the addition of a variety of housing types and price points
                                                                                   in coordination with investment in historically underserved areas. Providing
              “[Greensboro] is a vital regional city that offers strong            additional housing options will increase the likelihood that residents are able to
                                                                                   stay in the neighborhoods they love and will provide greater opportunities to
                 education, affordable housing, and a significant                  attract new investment.
                   business community that invests in the city.”
                                                                                   Strategy 3: Create land-use plans that involve neighborhood residents and other
                                                                                   stakeholders and coordinate public and private investment, and use a variety
                                                  National Folk Festival, 2017     of tools and funding sources to leverage incentives and finance transformative
                                                                                   projects in areas of disinvestment. Market strategic sites and recruit retail uses that
                                                                                   are economically sustainable, meet neighborhood objectives, and attract other
                                                                                   investment. Commercial development that is sustainable and compatible with
                                                                                   neighborhood objectives should be encouraged.

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