Page 33 - Greensboro, NC-GSO 2040 Comprehensive Plan

Goal - B Goal - C

Greensboro’s historic places are treasured, protected, and Downtown is a dynamic center of economic and cultural
contribute to the city’s unique identity. activity for residents of Greensboro and an unforgettable
destination for visitors.

Strategy 1: Continue to identify and promote the historic fabric of the city. Strategy 1: Support continuing investment in Downtown. Consider the use
Collaborate with museums, history experts, and community partners to create a of strategic plans for Downtown to identify priority development areas and
strong heritage tourism program to promote area historic attractions. Cultivate coordinate improvements to streetscapes, road design, water capacity, and other
local community support for historic preservation by organizing and supporting public services that will encourage heightened private investment.
education, awareness, and celebration of Greensboro’s role in history with events,
displays, presentations, and other tools. Strategy 2: Continue to focus on recruiting retail, restaurants, art and cultural
venues, offices, and residences to Downtown. Foster entrepreneurship within
Strategy 2: Continue to protect the city’s historic resources. Leverage existing the city by developing policies and programs that provide support for new local
policies and explore new tools to ensure that development and infrastructure businesses to locate Downtown. Identify specific businesses, retailers, restaurants
improvements in new and historic residential areas near downtown complements in surrounding communities that are desired for Downtown and develop
the existing character of the area. Continue to develop tools that recognize the relationships and incentives that will encourage them to relocate or expand to
wide range of historic events that have occurred in Greensboro in addition to Greensboro.
preserving its physical assets.
Strategy 3: Attract residents and visitors Downtown with increased festivals,
activities, and events related to the arts, music, theatre, and commerce in all
seasons, on different days of the week, and a variety of times of day. Build on
collaborations with community groups such as the Greensboro Area Convention
and Visitors Bureau, foundations, the Chamber of Commerce, the arts and history
community, young professionals, universities and colleges, to plan and execute
current and new events and activities that highlight Downtown as the “heart” of
the community.

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