Page 48 - The City of Greensboro Community Preference Survey

Greensboro Survey Methodology

American Strategies designed and administered this telephone survey conducted by professional interviewers. The survey

reached 410 adults, age 18 or older who indicated they were Greensboro residents. The survey was conducted from
November 13-20, 2017. The sample was randomly selected from TargetSmart's enhanced voter file. Thirty-seven percent of

respondents were reached on wireless phones, twenty-one percent on VOIP phones, and forty-two percent on landlines.
Quotas were assigned to reflect the demographic distribution of adult residents in Greensboro, North Carolina. The sample

was downweighted to 400 respondents and the data were weighted by gender, age, race from file, and party registration
from file to ensure an accurate reflection of the population. The overall margin of error is +/- 4.9%. The margin of error for

subgroups is larger and varies. (Percentage totals may not add up precisely due to rounding.)